The creator of the PopDown® Cards and our designer-in-chief is artist/illustrator David Udovic. He has a lifetime of work as a fine artist and illustrator. His fine art includes sculpture, limited-edition serigraphy, oil/acrylic paintings, murals, and a work on permanent exhibition at the Utah State Capitol. He has illustrated three children's picture books and has done numerous illustrations for children's magazines. David's goal is to add to the greeting card a measure of fine art mixed with kinetic sculpture. All this results in the beautiful cards you see on these pages.

Susan Udovic is co-founder of the PopDown® Cards line. Before becoming involved with the company, she worked 20 years as a software developer where she acquired skills in web design that come in handy at Udovic Design. She currently works as a Licensed Professional Counselor.